LeSin Vodka & The Seven Deadly LeSins — Our 2021 Campaign to Give Back to Bartenders.
LeSin Vodka recently debuted their 2021 cocktails in collaboration with the Chilled 100 Ambassadors. For 2021 Las Vegas, Nevada was selected as the featured city. Our goal was to do something in line with our brand AND support bartenders during the COVID-19 pandemic. We turned to our trusted folks at Chilled Magazine to come up with a program for the Seven Deadly LeSins that a) supported local bartenders, and b) created some wild new cocktails.
People nowadays are struggling to find that balance between being able to go out for dinner and drinks vs staying in and being safe. In some states, the lockdowns and closures are seriously impacting this and forcing people to entertain and stay home. So, LeSin Vodka decided to provide people with a variety of ways to create and enjoy cocktails from home with a little something new.
The Chilled 100 Ambassadors knocked it out of the park.
The Seven Deadly LeSins are a modern take on the original seven deadly sins.
SEDUCTION is the new Lust. LeSin Vodka Gives Back To Bartenders — Chilled Magazine
INDULGENCE is the new Gluttony LeSin Vodka Gives Back To Bartenders — Chilled Magazine
LUXURY is the new Greed Seven Deadly LeSins Part 3 — LeSin Gives Back To Bartenders — Chilled Magazine
DEMURE is the new Sloth LeSin Vodka Gives Back To Bartenders — Chilled Magazine
PASSION is the new Wrath LeSin Vodka Gives Back To Bartenders — Chilled Magazine
DESIRE is the new Envy LeSin Vodka Gives Back To Bartenders — Chilled Magazine
VANITY is the new Pride LeSin Vodka Gives Back To Bartenders — Chilled Magazine
We are excited to debut these cocktails AND get back out there in 2021 with our originally planned signature pop-up activation experiences. Our initial markets will be Las Vegas, NV, and South Florida — with Southern California and New York City/Long Island following shortly — just as soon as things open back up.
So far, the program has been personally valuable to the entire LeSin Vodka team. Charles Vaughn, Founder established the goal of supporting our amazing team of bartenders around the country with a program that gave back and solidified LeSin Vodka as a vodka brand that truly cares and is involved in each community we are in AND every community we want to be in.
“We are an up and coming brand. We genuinely care about of family of mixology professionals. This is our way of taking care of the people who take care of us.” CHEERS TO 2021 & BEYOND !!
